Happy Navy Day 4th December

Happy Navy force Day... Today I just watched the movie "GHAZI".. I realised that this movie resembles the hard war under the water.. That's very very dangerous war....

Our Indian Navy force protecting our country throughout the costal area....Hattsoff to all Navy force and mostly to their family members.

After Covid-19 Handcrafted saris manufacturing started

 After covid-19 pandemic situations, we got lots of support from all over world, especially from HEPC, IEC, WSC, WTC mumbai.  Here, I feel so happy to express my opinion in this post.

Visit: https://www.facebook.com/worldtradeexpo.org/photos/a.119736376546399/178777393975630/

Visit: https://www.facebook.com/lakshmi.narasimha.75/posts/3319823478140950

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Pure silk Light weight sari No: 2

Stepping into New Platforms to market our Handcrafted saris

 Recently, 

     We got registration on "World Trade Center", Mumbai, for Virtual Promotion from 17th Oct to 15th November, Luckily, this promotion is extended to December ending. We are getting enquiries from all over the world. 

     We are the first Manufacturing unit to get this Virtual Promotion on WTC, Mumbai, from "Dharmavaram" town. We have 50 Hand looms along with 50 supporting team to process the back ground work of making a sari, like, Harvesting Silk worm Silk, Processing the Yarn, Color dying, processing the raw materials into used materials, Winding the raw silk into ready to use silk and Reeling the warp etc.

     After all these processes, a weaver can start weaving as per our customer's requirements, like, designing, Coloring, Pricing, etc. We are proud to be in this field that there is no cast, no education, no work experiences need to start weaving.., we are training our weavers at every new innovative design weaving process.., 

     We are also giving certification to all our Hand Crafted weavers from "Indian Handloom Textile Committee". Every weaver from our Manufacturing unit can get well training and well quality productive minded. They can make any sari with the help of our co-workers. 

     I am taking care of our weavers and their families to get better income and better life. I am thinking to get any support from "Indian Government" too, to led better life of Hand Loom weavers.  In India, the second largest income source is.., Weaving Business. Our country is based on Farming and Weaving and Realty. 

     Let me show some proofs of our WTC Virtual Promotion images and Certifications...,

1. Click here

2. Click here

Our Certifications:

1. Hand Loom Mark Certification

2. Master Weaver Letter from Vijayawada

3. Exporter Registration Certification

4. My shop Visiting card

5. Silk Mark Labels with Registration number:

6. Silk Mark Certification from "Silk Board Organisation of India"

"Support Hand Loom Weavers & Save Your Money"...,

                                                    Chandrakalaa's Creations, 
                                                    Dharmavaram.

🎉🎉Bridal saris for Beautiful ceremony...Ping me 8500843836

Light Up this "Happy Diwali" with our handcrafted pure silk saris

 Hand loom products are well appreciated by the young Indian because of it's excellent fabric quality and a different overall look.

     Indian climate is primarily hot round the year and hand loom products being airy are the ideal fabric to put on. However, hand loom products are bought only for special occasions and not for regular usage thereby reducing frequency of purchase.

     This attribute needs to be highlighted strongly by way of advertisement and promotion through recommended media which would help enhance the level of acceptance and usage pattern amongst the target audience.

     The advertisement should carry strong message about the following points:

     1. Highlighting superior fabric quality, comfort factor, symbol of Indian heritage and eco friendliness of hand loom products in all communications.
     2. Hand loom products to be promoted as the most comfortable dress material ideal for Indian climate in majority of the locations in the country.
     3. It is imperative to generate awareness for "hand loom" in general and India Hand loom Brand ( IHB ) as a premium brand with a strong message of superior fabric quality and elegant design of the India Hand loom Brand using digital media supported by outdoor advertisement keeping in mind the media habits of target customers.
     4. It is evident from the study that respondents cannot differentiate clearly between khadi, Hand loom and cotton fabric. There is a need to educate the target customer about the same specially Hand loom products which calls for adequate campaigning to promote usage of Hand loom apparels across young adults of the country. 

Awareness and usage of Handloom Products:

     Awareness and usage of hand loom products within the young Indians were found to be scanty.

     1. There is a general awareness of hand loom products across regions. The young generation knows what a hand loom product is and the literal difference between power loom and hand loom products.
     2. However, hand loom products are generally bought impulsively and not intentionally or a planned purchase. "In many cases it was a spontaneous purchase, I happened to be crossing the hand loom shop and found something fancy to the eye.....and bought it". One of our customer view. 
     3. Young people from Kolkata and Hyderabad were found to be fonder of Hand Loom products than Delhi & Mumbai. They acknowledge hand loom products as aesthetically different and regard it suitable for religious and serious occasions. " I wear hand loom products when visiting a temple or a relative's place. I also wear it on important official meetings as it gives a dignified and matured loom". One of our customer view.

 

Attitude towards hand loom products:

     1. Hand loom products are preferred to be used for the following reasons:

     a). To look dignified.
     b). For going to temples / religious places.
     c). Only to look simple and matured.

     2. Home decor stuff made of hand looms are very beautiful and they add a value to the house.
     3. Hand Loom products look unique and people cannot easily copy the style. It's basically a class apart.
     4. Very comfortable during the summer month.
     5. Suitable for festival and occasions at home.
     6. Great attire for Office meetings.

Sustainability and Hand Loom

     1. The Hand Loom is an ancient family based industry in India and its use varies throughout the region, it has become a mature industry.
     2. Hand loom sector constitutes a distinct feature of the rich cultural heritage of India and plays a vital role in the economy of the country. The weavers are typical of rural Indians left behind by market forces, rapid development of industry (Power Loom) on an extensive scale.
     3. Self sustainability is becoming more important with the energy and environmental crisis. Hand looms are environment friendly and are an independent and autonomous in technology. 

     

DIWALI OFFER day-01 II Contact: +918500843836